I am a Master’s student at Gaylord College of Journalism and Mass Communication at the University of Oklahoma, and I invite you to participate in this research for my thesis looking at the effectiveness of AI powered advertising on Gen Z’s trust, attitude, and purchasing behavior.

 If you agree to participate, you will complete a 20 minute online survey.

If you participate in this research, you will be asked… You will be asked to complete an online survey and respond to stimuli through questions within the survey as part of this research. The organization hosting the data collection platform has its own privacy and security policies for keeping your information confidential. There is a risk that the external organization, which is not part of the research team, may gain access to or retain your data or your IP address which could be used to re-identify you. No assurance can be made as to their use of the data you provide for purposes other than this research.

You will be asked to provide demographic information that describes you. We may also gather information about your geographic location in this research. Different combinations of personal and geographic information may make it possible for your identity to be guessed by someone who was given, or gained access, to our research records. To minimize the risk of deductive re-identification, we will not combine identifying variables nor analyze and report results for small groups of people with specific demographic characteristics.

There are no benefits to participating in this research.

Your participation is voluntary and your responses will be: anonymous

We might share your de-identified data with other researchers or use it in future research without obtaining additional assent from you. 

Even if you choose to participate now, you may stop participating at any time and for any reason.

If you have questions about this research, please contact: Taylor Clark, taylorclark10@ou.edu, and Doyle Yoon, dyoon@ou.edu

You can also contact the University of Oklahoma – Norman Campus Institutional Review Board at 405-325-8110 or irb@ou.edu with questions, concerns, or complaints about your rights as a research participant, or if you don’t want to talk to the researcher. Please print this document for your records.

You must be at least 18 years of age to participate in this study.

By completing the survey, you are consenting to be a part of this research.

IRB #___18261____________ IRB Approval Date____2/28/2025____________