Please answer the following statements concerning the transparency of sponsored content you have produced. The content can take any form from a news media article, blog post, television programme, news documentary to a radio program.

The idea of the test is to make you think about transparency related issues. The questionnaire is based on research findings from the Transparency of New Forms of Media Advertising Online –project at the Department of Communication, at University of Jyväskylä, Finland, funded by Helsingin Sanomat Foundation.

At the end of the test, you will be shown transparency scores of your content.

Let’s begin the test!